How to Get More Hires from Your ATS? AI-Driven Candidate Enrichment Explained.

In many ATS systems, candidates remain underutilized. According to Bullhorn’s 2025 industry trend report, an average of 75% of candidates in the ATS are never contacted again after the initial outreach. This is a missed opportunity, as agencies that actively utilize their database perform significantly better in revenue growth than those that primarily rely on external channels. With AI-driven candidate enrichment, you can activate this talent pool and achieve more hires without additional inflow.

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In this article, you will learn how <\/em>Nubos Recruit Enrich AI<\/em><\/a> is used to derive more value from your incoming applications and existing talent pools.<\/em><\/p>

From Incomplete Application to Complete Profile.<\/strong><\/h2>Recruit Enrich<\/a> automates candidate enrichment within your ATS through various channels, including WhatsApp, LinkedIn, and email. Candidates can share additional information about their availability, motivation, work experience, or preferences. All collected data is stored centrally and automatically written back to the ATS.<\/p>
This allows recruiters to access a complete candidate profile more quickly, without additional administrative tasks.<\/p>
Two Applications: Lead Enrichment & Talent Pool Activation. <\/strong><\/h2>Recruit Enrich<\/a> supports both optimizing new inflow and activating existing candidates.<\/p>
Lead Enrichment<\/strong> focuses on candidates who have just applied. By directly requesting additional information, quicker insights into suitability, availability, and interest are gained. This enables recruiters to prioritize more efficiently and follow up faster.<\/p>
Talent Pool Activation<\/strong> targets candidates already present in the database. Through targeted campaigns, previously engaged candidates can be re-involved with current vacancies. This helps your organization to derive more returns from existing talent pools and become less dependent on new inflow.<\/p>
Why WhatsApp Accelerates Recruitment. <\/strong><\/h2>
More and more candidates expect communication through channels they use daily. WhatsApp plays an important role in this. On average, 66% of candidates prefer messaging-based communication. The WhatsApp open rate (around 97–98%) has an average open time of a few minutes and a response rate that is much higher than email. With the help of AI-supported conversations on platforms like WhatsApp, candidates can quickly share additional information.<\/p>
For recruiters, this means that many recurring questions can be handled automatically, while the quality of candidate data increases.<\/p>
Integration with Your ATS (Without Hassle). <\/strong><\/h2>
Organizations determine which information they want to collect and which communication channels to use. Recruit Enrich can be used for profile enrichment via LinkedIn, interactive conversations via WhatsApp, or a combination of both.<\/p>
Thanks to the integration with existing ATS systems, the solution fits into your current recruitment workflow without the need to redesign processes.<\/p>
More Hires from Existing Data. <\/strong><\/h2>
In a labor market where speed, relevance, and candidate experience are becoming increasingly important, the challenge lies not only in attracting new candidates. Equally important is optimally utilizing the data and talents that are already available.<\/p>
With Recruit Enrich<\/a>, Nubos focuses on a data-driven approach where candidate enrichment, talent pool activation, and AI-driven communication come together. The result: more insights, faster decision-making, and a more effective recruitment process. See directly how our AI makes your ATS smarter – book a demo via the button below this article!<\/p>
Natasja Sier-de Waart is Head of Sales at Nubos with 8 years of experience in HR services, and Rick Neefjes is Marketing Lead specializing in data-driven recruitment communication. <\/em><\/p>